Ethical Sourcing: Coffee

    Making coffee the world’s first sustainable product to improve the lives of at least 1 million people in coffee communities around the world.

    ˹ŵ˾app is dedicated to helping farmers overcome the challenges facing coffee communities. We are committed to buying 100 percent ethically sourced coffee in partnership with Conservation International. To improve productivity and sustainability, —located in coffee-producing countries around the world. They’re open to farmers regardless of whether they sell to us. Thanks to the support of our customers, we’re also donating millions of disease-resistant trees to help farmers fight threats like coffee leaf rust. And through our , we’re investing $50 million toward financing for farmers, allowing them to renovate their farm or pursue more sustainable practices.

    Now we’re collaborating with the industry to make coffee the world’s first sustainable agricultural product, as a founding member of the .

    In total, ˹ŵ˾app has invested more than $100 million in supporting coffee communities. Collaborative farmer programs and activities – including Coffee and Farmer Equity (C.A.F.E.) Practices, farmer support centers, farmer loans and forest carbon projects. All of these programs directly support improving farmer livelihoods and ensuring a long-term supply of high-quality coffee for the industry.

    More than three years after reaching an industry milestone of 99% ethically sourced coffee, ˹ŵ˾app announced the launch of a traceability pilot program aimed to demonstrate how technology and innovative data platforms can give coffee farmers even more financial empowerment and share data along the journey of coffee beans within the supply chain.

    The pilot allows ˹ŵ˾app , to explore how the technology solutions will have a positive impact to farmers, and to assess the viability of scaling the traceability technology and ensuring positive impact to farmers. True to its open-source philosophy, ˹ŵ˾app plans to share what it learns openly.

    In deploying a comprehensive strategy, ˹ŵ˾app is improving the resilience of our supply chain and ensuring the long-term supply of high-quality coffees, as well as building stronger, enduring farming communities for generations to come.

    Making coffee the first sustainable agricultural product:

    We know that the most pressing issues in coffee can’t be solved by one company alone, and that the best solutions require everyone coming together to collaborate in bringing about a better future for farmers. Our journey of ethical sourcing requires looking beyond our own supply chain. After achieving our 99% ethically sourced milestone, ˹ŵ˾app asked “what’s next, and how can we work with the whole sector to get to 100% sustainable coffee?"

    ˹ŵ˾app is a founding member, alongside a growing coalition of industry leaders, of the , a led by Conservation International to make coffee the world’s first sustainable agriculture product. The challenge is convening the sector to sustain the future supply of coffee while ensuring the prosperity and well-being of farmers and workers and conserving nature.

    The Sustainable Coffee Challenge, is a joint initiative of over 100 partners working together to make coffee the world’s first sustainable agricultural product. Members include coffee producers, retailers, traders, roasters, importers, industry associations, governments, donor agencies and other non-governmental organizations (NGOs) .

    In 2017 the Sustainable Coffee Challenge launched its first action networks to coordinate industry action and investment. By launching Collective Action Networks the Challenge will advance sharing of experience and collaboration to significantly advance our progress toward sustainable coffee production.

    One of the first Action Networks tackles the issue around aging trees and a focus to support tree replacement or rehabilitation. ˹ŵ˾app commitment to providing to farmers by 2025 has a cumulative effect when added to the work of The Sustainable Coffee Challenge who is working on an industry wide effort to re-plant 1 billion coffee trees.

    We invite you to join us. To get involved, please contact Conservation International and follow our progress at

    #sustaincoffee

    How are Coffee Farms and Climate Change Linked?

    Team Chiapas

    The ˹ŵ˾app and Conservation International partnership supports coffee farmers in mitigating the impacts of climate change.

    Measuring the Impact of C.A.F.E. Practices

    Cultivating Change by our Coffee Sourcing

    See the most recent results of how the C.A.F.E. Practices program impacts people, products and the planet. .

    99% of our coffee is ethically sourced. Our coffees are available in our stores and online.

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